We are thrilled to announce our strategic partnership with SimpliFi, a leading Cards as a Service (CaaS) platform in MENA and Pakistan. With insight-driven businesses projected to grow by 30% annually, our alliance is designed to tap into this trend and drive transformative data analytics and enrichment services for businesses throughout the region.
Our collaboration with SimpliFi aims to deliver an advanced and integrated financial data platform to their clients. It will incorporate financial management, data enrichment, and analytics solutions while complementing SimpliFi's unique card issuance offering. We believe this unified approach will unlock the full potential of financial data for businesses, setting the stage for accelerated growth and success.
Ali Sattar, Founder and CEO of SimpliFi, said:
"With the rapid growth in digital payments, data analytics, and insights have become critical success factors for fintechs and businesses alike. Lune's proprietary machine-learning technology will convert raw customer payment and transaction data into valuable insights, enabling SimpliFi to provide hyper-personalized financial services to its customers. The UAE has been a regional leader in fintech, and we are delighted to partner with Lune, a home-grown Emirati technology company."
Helal Tariq Lootah, Lune's Co-founder, added:
"Our aim as a technology company is to democratize financial data by providing customers with effective insights, empowering them to make better, informed spending decisions with the power of data. Partnering with SimpliFi enables us to offer innovative solutions to their diverse customer base across various verticals."
Being a part of Abu Dhabi's global tech ecosystem, Hub71, since 2022 has opened opportunities for us to network with over 240 startups, partners, government entities, and active investors, while benefiting from its business-friendly environment and solid talent base. We're excited to extend our innovative solutions to SimpliFi's diverse customer base across various verticals, promoting data-driven decision-making and strategy optimization.
Together with SimpliFi, we aim to revolutionize the way businesses leverage data and propel their success to unprecedented heights. Stay tuned for more updates on this transformative partnership!