About Lune

Building the future of the global financial services industry through data driven insights

Lune® Technologies is the leading transaction enrichment and financial data analytics platform. We empower banks and fintechs to unlock the full potential of their data—transforming raw transactions into actionable insights that drive smarter decisions, new revenue, and personalized experiences.
Our AI-driven solutions work across every stage of the transaction value chain, helping institutions become more data-intelligent, user-centric, and future-ready.

3+
Regional Partnerships
15+
Partnered Clients
4+
Countries Served

Plug-and-Play Integration

Our tech is designed to work with any type of data storage and uses REST API integrations to ensure ease of integration with our clients.

Future 100 Company

Lune is Recognized as a Future 100 company by the UAE Ministry of Economy for its impactful contributions to the financial services sector in UAE.

Strategic Vision

We believe transaction data is one of the most underused assets in the financial ecosystem. At Lune, we turn that data into a competitive advantage—breaking down information barriers, enabling regional collaboration, and delivering hyper-personalized financial experiences that scale.

Use Cases

Enhancing Customer Experience

Enhance mobile banking user experience with accurate brand names, merchant logos, and intuitive transaction tagging.

Smarter Bank Statements

Reduce chargeback queries with simplified, enriched transaction records.

AI-Powered Transaction Data Analytics & Insights

AI Powered Insights - Uncover deep behavioral trends to inform product strategy and personalization.

Simplified Money Management

Empower end-users with budgeting and savings features integrated into your app.

Digital Engagement & Loyalty

Drive daily app usage by making banking a habit—not a chore.

Increased Cross-selling & Upselling

Increase offer conversion by 1% using transaction-driven smart nudging

Sustainability Through Carbon Footprint Tracking

Show customers the environmental footprint of their spending, driving conscious financial behavior.

White-Label PFM Solutions

Offer branded personal finance tools with minimal build time and native UX.

Increased Deposits

Deposit growth - Increase deposits by up to 15% through better money management and savings journeys.

Operational Cost Reduction

Operational Efficiency - Reduce support center volumes by 22% through smarter, more intuitive statements.

Case Studies

Lune Roadmap

How we grew from a single app to the leading  transaction enrichment and financial data analytics platform
From a single app idea to the  leading transaction intelligence company, Lune’s mission has always been simple: Make financial data meaningful. We’ve built a platform that bridges technical complexity and user simplicity, empowering financial institutions to scale with intelligence.
Jan 2020

Started as a B2C savings platform

Feb 2021

Pivoted to a B2C Personal Financial Management (PFM) app.

March 2022

Evolved into a B2B financial data processing platform.

Oct 2022

Secured Pre-Seed Funding led by DFDF

Jul 2023

Partnered with Simplifi for Card Issuing Collaboration collaboration in MEA.

Oct 2023

Recognized as the 'Best Tech Solution for Banking' at Entrepreneur Tech Innovation Awards 2023.

Dec 2023

Recognized as a Future 100 company by the Ministry Of Economy, UAE, for 2023

Dec 2023

Achieved ISO 27001 certification.

May 2024

Announced $1.5M seed round

The Team Making It All Happen

Lune’s greatest asset is our people. We have built a diverse team that loves what they do. Each member, an innovator in their own right, comes from a specialized background. It is their collective expertise and understanding of people, finance, and technology that turn bold ideas into real-world applications that challenge the status quo. Today, we've become the preferred partner for transaction data enrichment for banks and fintechs across MENA, and we're on a growth trajectory to take it globally. If our mission resonates with you, we invite you to join our journey.
Join Lune

Our Investors in Growth

We are proud to be recognized by the government of the United Arab Emirates and to be a member of multiple ecosystems, backed by leading venture capitalists in the MENA region. Their support of our mission inspires us to improve financial technology and open access to financial data for all.

Lune HQ

Lune is an Emirati company headquartered in regional innovation hub DIFC, located in the heart of Dubai. Currently serving a wide range of clients in the GCC, our ambitions extend far beyond. We are actively expanding across the wider MENA region, aiming to serve financial institutions and fintechs globally.

Trusted by

Questions.
Answers.

Not finding the answer? Please contact
our Sales Team and we will be in touch.
What product does Lune offer?

Lune Technologies provides a suite of B2B financial data solutions, including:
1. Transaction Enrichment API — transforms raw transaction data into structured, merchant-rich, and categorized information.
2. Personal Finance Engagement (PFE) SDK & Smart Nudging Engine — drives personalized engagement in digital banking apps.
3. Lune Insights Dashboard — offers real-time analytics and actionable insights.
All products are designed for rapid integration and measurable growth impact, making Lune the go-to platform for transaction enrichment.

Is Lune a Personal Finance Management (PFM) company?

While Lune offers white-label PFM tools, it is not a consumer-facing PFM company. Lune is a full-stack B2B platform focused on transforming financial data into enriched insights, engagement, and monetization opportunities for banks, fintechs, and other financial institutions.

How does Lune’s transaction enrichment API work?

Lune’s transaction enrichment API converts raw banking transaction data into structured, contextual intelligence. Each transaction is classified with accurate merchant names, logos, categories, subcategories, and CO₂ estimates. This standardized data forms the foundation for downstream AI use cases, including behavioral modeling, predictive analytics, and autonomous decision-making — positioning Lune as the leading choice for transaction enrichment.

Who is Lune for?

Lune serves banks, fintechs, digital wallets, and open banking providers. Any company looking to unlock the value of transaction data, improve customer experiences, and enable AI-driven insights can benefit from Lune’s transaction enrichment platform.

How accurate is Lune’s enrichment and what value does it add to financial institutions?

Lune achieves over 99% accuracy using proprietary data models, regional datasets, and continuous feedback. This high-quality data enables:

  • Intelligent cross-sell and upsell strategies
  • Operational efficiency and digital engagement improvements
  • Hyper-personalized customer experiences

By providing structured, reliable transaction data, Lune establishes the foundation for real-time AI applications, making it the preferred solution for banks and fintechs seeking top-tier enrichment.

Is Lune compliant with data privacy and security standards in banking?

Yes. Lune is ISO 27001 certified and complies with regional cybersecurity and data residency frameworks, including SAMA standards (OCI Jeddah/Riyadh). We use IP whitelisting, secure endpoints, and advanced data protection to ensure your transaction data remains safe.

Can Lune integrate with my core systems and how long does it take?

Lune provides REST APIs designed for seamless integration with existing tech stacks.
Typical integration timelines:

  • Cloud SaaS: 3–4 months
  • Private Cloud: 4–5 months
  • On-Premise: 6–8 months

Integration requires minimal engineering resources, allowing institutions to start enriching transaction data quickly.

Can Lune enrich historical transaction data?

Yes. Lune supports enrichment of both current and historical transactions, provided the data meets the required input format. This ensures consistency across legacy and new datasets, giving banks a comprehensive enriched dataset.

How quickly can new or missing merchants be added to Lune’s enrichment engine?

Lune’s system updates daily to reflect new merchants, businesses, and regional nuances, ensuring that enrichment is always accurate, current, and reliable.

Can I request a product demo or pricing details?

Yes. You can request a tailored product demo or pricing proposal by filling the contact form below. Our team will provide a personalized walkthrough based on your institution’s use case, scale, and deployment requirements.

Contact Us.

Have questions? We're here to help. Contact us.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Product
EnrichEngageTarget
Industries
Retail  BanksNeo-Banks & Telco Wallets Fintechs
Developers
IntroductionData EnrichmentPFM SDK
Resources
Case StudiesBlog
Legal
Privacy PolicyTerms
Company
AboutCareers
By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy and Cookie Policy for more information.

Privacy Preference Center

Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Manage Consent Preferences
Allow All
Essential (Always Enabled)

These items are required to enable basic website functionality.

Marketing

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Personalization

These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

Analytics

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Confirm My Choices
Reject all
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.